This privacy policy is applicable to the Hex Trails app (hereinafter referred to as “Application”) for mobile devices, which was developed by ONUR ALTINKURT (hereinafter referred to as “Service Provider”) as a Freemium service. This service is provided “AS IS”.
The Service Provider is based in the United Kingdom, and this Application is offered to users in the UK and internationally. This policy is written to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR).
The Application does not require account registration and does not directly collect personally identifiable information such as your name or email address. The Application stores game progress data (such as level progress, gold balance, booster usage, onboarding completion, and daily challenge dates) locally on your device using the device’s storage.
To enable cross-device continuity, the Application also syncs a small subset of this data to your personal iCloud account via Apple’s iCloud Key-Value Store. This allows you to continue your progress on another device signed in with the same Apple ID. The synced data is stored in your own iCloud account under Apple’s control and is not accessible by the Service Provider. You may disable iCloud sync for the Application at any time in your device’s Settings under Apple ID → iCloud.
The Application automatically signs you in using your Apple Game Center profile in order to enable the leaderboard feature. Through this integration, Apple’s Game Center may process your Game Center player identifier, alias, and leaderboard scores. This is handled by Apple under Apple’s own privacy policy and Game Center terms; the Service Provider does not separately store or have access to this data outside of what Game Center displays. If you do not want this, you can disable Game Center for the Application in your device’s Settings.
The Application offers optional in-app purchases (including gold packs and a “Remove Ads” option). These purchases are processed entirely by Apple through the App Store and StoreKit. The Service Provider does not receive or store your payment details; Apple processes payment information and shares only purchase confirmation and transaction status with the Service Provider, as needed to unlock purchased content. Please refer to Apple’s Privacy Policy for details on how purchase data is handled.
The Application uses Unity’s LevelPlay ad mediation platform (which includes ironSource Exchange and Unity Ads as ad sources) to display advertisements. The “Remove Ads” purchase disables banner and interstitial advertisements. Optional rewarded video advertisements remain available. Through LevelPlay, Unity and its ad sources may automatically collect certain information, including your mobile advertising identifier (IDFA), device type, IP address, mobile operating system, and information about your interaction with ads, in order to serve and measure advertising.
Our advertising partners may derive approximate location, such as country or region, from your device’s IP address for advertising and analytics, including serving regionally relevant advertisements and measuring campaign performance. This does not involve accessing precise GPS location.
In addition to the data listed above, LevelPlay and its ad sources may also collect general product interaction data, other usage data, and other data as described in Unity’s privacy policy, for the purposes of advertising and analytics.
Two independent controls affect advertising in the Application:
These controls serve different purposes. The in-app setting does not change your iOS ATT permission or override a refusal of tracking permission. Turning off the in-app setting sends a refusal of consent for personalised advertising to LevelPlay. Advertisements may still be displayed when either permission is declined.
Regardless of country or region, users without a saved advertising preference are shown a consent dialog asking whether they agree to personalised advertising. You can accept or decline. Your choice is saved on your device and is not requested again on subsequent launches while that preference remains stored. You may change this choice at any time via Settings → Personalized Ads within the Application.
Please refer to the third-party privacy policy linked below for details:
Unity (this policy covers both Unity and ironSource, which is now part of Unity)
This Application does not gather precise information about the location of your mobile device.
The Application does not use Artificial Intelligence (AI) technologies to process your data or provide features.
The Application does not integrate any separate analytics or crash-reporting service (such as Firebase Analytics, Crashlytics, Sentry, or similar). Apple’s operating-system crash reports are handled by Apple according to your device’s iOS diagnostics settings.
Our advertising partner (Unity’s LevelPlay / ironSource SDK, its Ad Quality component, and its ad sources) does collect operational diagnostic and performance data — for example ad load latency, error logs, and network status — in order to measure ad delivery quality, monitor SDK performance, and detect fraudulent traffic. This diagnostic data is disclosed under the “Diagnostics” category (Performance Data and Other Diagnostic Data) on our App Store privacy nutrition label. If we ever integrate a separate analytics or crash-reporting service in the future, this Privacy Policy will be updated accordingly before such tools are enabled.
The Application shares information with the following third parties as described above:
The Service Provider may also disclose information:
Some of the third parties listed above (such as Apple and Unity) may process or store information outside of the UK, including in the United States. Where this occurs, these providers rely on their own appropriate safeguards (such as Standard Contractual Clauses or equivalent legal mechanisms) to ensure your information receives an adequate level of protection.
If you are located in the UK (or the EEA), you have the following rights in relation to any personal data processed in connection with the Application:
Because the Application does not collect personal data directly (only through Game Center and Unity’s LevelPlay ad platform as described above), most of these requests should be directed to Apple or Unity for data they control. For anything the Service Provider does hold or can assist with, you can contact hextrailsgame@gmail.com.
You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk, if you believe your data protection rights have not been respected.
You can stop all collection of information by the Application by uninstalling it, using the standard uninstall process for your device or app marketplace. You can also:
The Service Provider does not retain personally identifiable information. Data collected by third-party services (Apple Game Center, Apple StoreKit, Unity’s LevelPlay and its ad sources) is subject to those providers’ own data retention policies. Game progress data is stored locally on your device and is deleted when you uninstall the Application. Uninstalling the Application does not necessarily remove progress already synced to iCloud. The in-app “Reset Progress” option resets game progress; it is not a request to delete all data held by Apple or advertising partners. Consult Apple’s and Unity’s privacy information for management and deletion options for data they control.
The Application does not have a specific age-targeted audience and is not directed at children under the age of 13. The Service Provider does not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information through the Application, please contact the Service Provider at hextrailsgame@gmail.com so appropriate action can be taken.
The Service Provider takes reasonable physical, electronic, and procedural steps to safeguard the confidentiality of information processed in connection with the Application. Please be aware that no security system can guarantee complete protection against all potential security breaches.
This Privacy Policy may be updated from time to time. Any changes will be reflected on this page along with an updated effective date. Material changes will be communicated appropriately, and fresh consent will be requested where required by applicable law. Continued use of the Application does not itself constitute consent to new data processing that requires consent.
For users without a saved advertising preference, consent for personalised advertising is requested through an in-app dialog, regardless of country or region. Using the Application alone does not constitute consent to personalised advertising. You can accept or decline and change or withdraw your consent at any time via Settings → Personalized Ads. Existing saved advertising preferences are retained when the Application is updated.
Apple’s App Tracking Transparency permission is handled separately through iOS. Your in-app advertising preference does not grant ATT permission or override a refusal of tracking permission.
If you have any questions regarding privacy while using the Application, or about these practices, please contact the Service Provider via email at hextrailsgame@gmail.com.
Effective Date: 2026-09-23